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Thunderbird Motor Hotel | Photo © 2020 Bullet, www.abandonedfl.com

Thunderbird Motor Hotel

Location Class:
Built: 1959 | Abandoned: 2002
Status: Demolished
Photojournalist: David Bulit

History of the Thunderbird Motor Hotel

The Thunderbird Motor Hotel opened in 1959 in Arlington, once a growing residential and commercial suburb for the downtown business executives of Jacksonville. It wasn’t until 1969 when a major renovation of property transformed the Thunderbird into an extravagant Polynesian and American Indian-themed hotel that became host to countless stars such as The Rolling Stones, Fats Domino, Ann Sothern, and the Sammy Spear Orchestra of The Jackie Gleason Show.

The back of a postcard for the Thunderbird from the early-1970s reads, “300 Luxurious rooms, Gourmet Dining Room, 2 Lounges with Live Entertainment, Complete Convention Facilities, Only minutes from Downtown and the Gator Bowl. Location is close to everything and offers the ultimate in service.” The hotel featured conference space, two swimming pools along with poolside Tiki bars, the Zodiac Room, the Kettle Pub, and the King’s Inn Lounge.

According to author Tim Gilmore, the Thunderbird also featured an 80-seat cocktail lounge centered on a bar called “The Wonderfall.” Architect William K. Jackson of Jacksonville’s KBJ Architects called it “a circular lounge with seated areas arranged around a circular bar.” Halos of beaded strings descended from three circles in a domed ceiling into a larger circle ringed with gin and bourbon and scotch. Tim Gilmore describes it as “a flying saucer ascending from tractor beams.”

Thunderbird Wonderfall
The Wonderfall at the Thunderbird Motor Hotel from The Florida Times-Union, August 16, 1969, courtesy Special Collections, Jacksonville Public Libraries. JaxPsychoGeo

Decline and Closure

From the 1970s to the late-2010s, the property would change hands multiple times. The Thunderbird was sold in 1973 to Red Carpet Inn with plans on building a 15-story addition located just behind the iconic Thunderbird sign. The addition was never built and within two years, three banks sued for foreclosure.

In 1978, a group of investors bought the hotel with plans to construct a 13-story hotel tower which also was not built. By 1984, Thunderbird Resort Hotel filed for bankruptcy and would reopen in July 1986 as a Quality Inn. The hotel along with the rest of the neighborhood continued to decline into the 1990s as business shifted towards Southside. Shortly after its operation as a Quality Inn, the hotel became a Ramada Inn before its closure in 2002.


In 2003, Bethelite Inc., a group affiliated with Bethel Baptist Institutional Church, bought the Thunderbird with plans to provide a “wholesome venue for conventions, retreats, proms, weddings and family reunions“. The plan never came to fruition and in 2006, the group sold the property to the church for $5.1 million.

The property was sold in 2014 to a Miami-based South American development company for $1.25 million and then sold again less than a month later to Arlington Expressway Corporate Buildings LLC for nearly $1.3 million. The property changed hands once again in May 2017 when it was sold to Otello LLC for $2.3 million. Again, less than a month later, it would sell again to 770 Inn and Suites LLC for $3 million.

The newest owners made plans to renovate the site to include a hotel, conference center, apartments, and retail space. The property fell into further disrepair, now surrounded by a chainlink fence dotted with “No Trespassing” signs and a haven for the homeless. In November 2019, a large fire destroyed a portion of the hotel complex. In May 2022, it was reported that the current owner had applied for demolition permits with plans to develop the property. Finally, in June 2023, the Thunderbird Motor Motel was demolished.

Thunderbird Motor Hotel postcard
A postcard featuring a colored image of the iconic sign for the Thunderbird Motor Hotel in Jacksonville, Fla. The back reads, “300 luxurious rooms, gourmet dining room, 2 lounges with live entertainment, complete convention facilities, only minutes from Downtown and the Gator Bowl, location is close to everything and offers the ultimate in service.”Abandoned Atlas Archives
Thunderbird Motel 2
Aerial view of the Thunderbird Motor Motel in Jacksonville. The back of the postcard reads, “Thunderbird Motor Motel—235 Rooms—Restaurant—Cocktail Lounge—Supper Club—Entertainment—Two Swimming Pools—Convention Facilities—TV—Completely Air COnditioned—Direct Dial Phones and Room to Room Dialing…Abandoned Atlas Archives

Photo Gallery


JaxPsychoGeo; Tim Gilmore. (July 4, 2020). Thunderbird Motor Hotel

Jacksonville Daily Record; Karen Brune Mathis. (May 13, 2022). Demolition permits sought for old Thunderbird hotel in Arlington

The Florida Times-Union; Sandy Strickland. (November 14, 2019). History of Jacksonville’s old Thunderbird Motor Hotel, part of which was destroyed by Wednesday fire


David Bulit is a photographer, author, and historian from Miami, Florida. He has published a number of books on abandoned and forgotten locales throughout the United States and continues to advocate for preserving these historic landmarks. His work has been featured throughout the world in news outlets such as the Miami New Times, the Florida Times-Union, the Orlando Sentinel, NPR, Yahoo News, MSN, the Daily Mail, UK Sun, and many others. You can find more of his work at davidbulit.com as well as amazon.com/author/davidbulit.

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